2:04 PM Finally Starting
Dante’s Inferno Demo Trailer Playing - Lots of Ash and Fire
2:06 CEO John Riccitello takes the stage - Tonight at midnight Sims 3 game will be released
2:07 Sims 3 Trailer Shown
2:09 Riccitello talks about how great Wii is, Introduces Chip Lang
Littlest Pet Shop Online Coming this fall- Trailer Shown
2:12 Diane Williams with 4 girls walk on stage
Charm Girls Club - 4 games coming out for the franchise
2:13 My Fashion Mall, My Fashion Show, My Perfect Prom - all for DS - and one additional one for the Wii. Showing a mini-game where the girls shake the Wii Remote to brush their hair. The person with the highest hair wins.
Video of Charm Girls Club showing
2:15 Patrick Soderlund walks on stage to talk about Need for Speed: Shift
Video stalls, needs to restart
This is the first game to launch with the new Need For Speed development strategy. Two-year development cycle. Multiple studios working on each title.More points for mastering corners. You level up your profile. Points are also given for being aggressive, htiting other drivers. You’ll also develop rivals over time. Leveling system will extend to at least level 50 where you’ll earn the title "Dominator." Unveils new driver profile
Live Demo played - graphics are clean
2:21 Dragon Age Origins Trailer plays
Ray Muzyka and Greg Zeschuk take the stage.- Going to reinvent the fantasy genre." Showing the game for the first time on consoles here at E3. October 2oth release date. Another Bloody scene.
2:23 Ray and Greg Back to talk about Mass Effect 2
Emotional game
apparently Commander Shepard not dead. His voice says he’s gathering people for an impossible mission
2:26 Peter Moore gets on stage - EA Sports
Crowd Hoots at Peter
Fight Night Round 4 - One of the most anticipated games of the year
Live Demo - FNR 4 (Ali vs Frazier) Tyson loses
60 FPS
Launch date moved up - on the 25th instead of the 30th
2:32 EA SPorts MMA Announced
Makes a joke about getting a tattoo for MMA, nevermind wife will kill him
2:39 Steve Chiang - Head of Tiburon
Online sports
New features
Team Builder (NCAA 10)
team colors
playbooks
stadiums
available today on teambuilder.easports.com one month before release
Online Franchise Madden NFL 10 (iphone, console, PC)
2:43 EA Sports Active
Allison Sweeney promotes in a video
Ms Sweeney walks out of video wall on to stage. Amazing (I’m kidding about walking out of the screen) She looks good
sold 600K in two weeks
expansion pack in development - available this holiday season
bye Allison :(
2:47 Grand Slam Tennis
Producer Tom Singleton and Peter demonstrate
Pete gets his butt kicked
Pete Sampras on stage
23 past and present player
Sampras smashes an ace on Tom
2:51 The Saboteour video shown
Sandbox made to climb anywhere, including Eiffel Tower
snaps neck of nazi soldier, takes clothes,
very time detailed
available this holiday season
2:59 EA Partners
Tim Schaffer, Double Fine - Brutal Legend
made this game to meet all his goals of people to meet when he was fourteen
people involved in the game
Rob Halford
Benny Killmeister
Lita FOrd
Ozzy Osbourne
trailer shown, to be released Tuesday
funny video with Jack Black
3:02 Crytek President and CEO Cevat Yerli is taking the stage.
Crysis 2 announced
PS 3, Xbox 360, and PC
Made with cryEngine 3
3:06 New Partner Announced - Realtime Worlds - All Points Bulletin(APB)
Every player is unique
new video of APB shown
Has a Saints Row 2 look
Open World Gameplay
3:07 Jedi Knights and Sith Lords walk on stage
about 25
raising lightsabers
two Jedis walk down center aisle of theatre
It’s Ray from Bioware and Darrell Rodirquez, President of LucasArts
Star Wars: The Old Republic
Own unique voice of each character
first cinematic trailer for the game showing
Ship heading to Crouscant.
Cool lightsaber fight
Jedi loses to Sith Leader
Sith voice "Your republic shall fall"
Trailer Ends
3:15 That’s a wrap, show’s done. Kind of a anti-climatic ending, but that is it.
