AMD, makers of CPUs, GPUs and their new APUs (which combine the other two) as well as owners 
of the Radeon brand are dedicated to gaming and gamers. How much? From our interview with Peter Ross AMD Gaming Evolved - Sr. Marketing Manager, a lot.
We talked about the program and how it works for each of the three sides of the gaming triangle, developers, publishers and gamers.
AMD Gaming Evolved for Developers
AMD’s Gaming Evolved programs is aimed at giving developers the tools they need so that the AMD/Radeon consumer gets a great experience. These tools go all the down to on-site support for tech and teaming up to help the game developer get the best overall performance they can perhaps through some unique implementation or interaction with the hardware in the game code. While AMD consultants won’t generally do coding, they do know how to interface with the hardware and can offer all manner of interesting and helpful ways to do just that which can make for a better gaming and graphical experience in the long run.
What about smaller independent developers?
It’s about supporting the whole gaming community, every game can be extensively tested pre/post-launch to squash bugs, improve performance, etc. There’s a large lab within AMD that does post-launch testing and tries to make sure that it runs on a wide range of AMD hardware. This is just another way that AMD can help developers of all shapes and sizes get their games to function to the 
maximum potential on their platform.
Ideally, every single game where the developer has AMD involved, will have some form of customization to make the game run better. That’s the goal. Make the game run better on the hardware so that more consumers consider getting the hardware for their gaming rigs.
What about engines like Unity, Unreal 3, CryEngine?
AMD is always looking for ways to optimize and get their Radeon and AMD consumers better performance and graphics experience. Offer onsite support and account managers to help with gaming engines and have been involved in DICE Frostbite 2.0, Codemasters conversion from DX9 to DirectX 11, etc.
Ideally, any game developer can speak with AMD and get some guidance on what to do to make sure their games are as smooth and a great a gaming experience as possible.
AMD also offers Developer Central, which is a semi-public dev site with tools, APIs etc for not just games but for all applications that are meant to run on AMD hardware.
For indie developers this even includes giving their game a landing page at AMD.com, beta key promotions, brand awareness expansion and the like. Since some of this also applies to publishers we can now shift our focus to them
