We caught up with Sven Hålling, VP Marketing at End2End Content Services and managed to get answers to 5 (well really 6) questions as part of a new feature here at Gamers Daily News - Five Questions With...

[GDN]

Two-halves make a whole. What are the 2 halves of End2End Mobile?

[Sven]

End2End, founded in 2000, is a fully owned subsidiary of the MACH Group, the world’s leading provider of mobile based clearing and settlement solutions and the MACH Group in return is owned by Warburg Pincus.

End2End consists of two business units: End2End Connectivity with HQs in Germany, is the connectivity and messaging specialist offering a wide range of innovative global messaging services.

End2End Content Services is based in Aalborg, Denmark and specialises in running content retail portals for mobile operators, portals and content providers.

[GDN]

In regards to gaming E2E has what’s called Club Zone. How do gamers get hooked up with that and what does it offer?

[Sven]

Club has been around for a while with T-Mobile, and is now being upgraded to a bigger experience, and is also expanded to a number of other operators around the world to become a cross-operator platform where consumers can log in and be part of global mobile gaming community. It offers features such as buddy lists, leader boards, personal profiles, and multiplayer games.


[GDN]

What value can End2End add to the mobile gaming sector of the industry?

[Sven]

Today’s retail portals mainly cater to high end users that can spend quite a lot of money on individual game titles and who are willing to go through the hassle of clicking to find what they want and then buy it. To reach mass market though this needs to change and this is where End2End Content Services comes in. We help operators to better personalise their portals and cater them to individual tastes, new commercial packaging with pay-per-play or subscription models which lowers the ‘financial risk’, using community elements and viral marketing mechanisms to make shopping decisions easier and more affordable.