In Graffiti Kingdom, players take on the role of Prince Pixel as he embarks on a quest to restore his homeland of Canvas Kingdom back to its normal form after an ancient evil transforms it into a labyrinth full of danger. Throughout his journey, the Prince gains powers and tools which allow him to draw and mimic any creature encountered during the course of his adventure via Graffiti Kingdom's innovative drawing system, which turns 2D images into 3D rendered characters.