A new breed of online entertainment that blends casual gaming, and creative self expression together in a rich and vibrant online world. OurWorld's currency, Flow, is designed to reward members for working and playing together; the more social the activity, the more members win, users can choose from dozens of social activities including games, dancing in clubs and watching videos all while earning more flow for their characters. A richly detailed and diverse environment allows the user to build unique personalities from thousands of clothing items, looks and animations. OurWorld is designed with an emphasis on promoting creativity, collaboration, and cooperation in a guided online environment.