Digital River, Inc. (NASDAQ: DRIV),a leading provider of global e-commerce solutions, announced it is now offering game publishers comprehensive in-game support of micro-transactions. The new solution is based on the integration of Digital River’s on-demand e-commerce platform with in-game commerce technology from fatfoogoo AG, a leading international in-game commerce provider. By partnering with fatfoogoo, Digital River can now offer game publishers and developers a single e-commerce connection for managing their online product sales both in-store and in-game.

The e-commerce solutions from Digital River and fatfoogoo are easily integrated to offer game publishers all the scalability and reliability of a proven in-store platform along with turn-key technology designed to operate a successful in-game marketplace. In addition to providing in-game store functions, such as global payments and inventory management, the solution supports the use of virtual goods and currencies, electronic wallets, peer-to-peer marketplaces and auction capabilities.

As part of the agreement between the companies, Digital River has made an equity investment in fatfoogoo. The investment is part of what the companies plan to be a broader strategic partnership that includes an integrated service offering and a reseller relationship. No additional terms of the agreement were disclosed.

Recently, Digital River also announced a joint marketing agreement with PLAYXPERT, a provider of next-generation, in-game community management tools for PC gamers. Combined with PLAYXPERT’s toolset, Digital River and fatfoogoo can enable publishers to create a branded online experience that integrates in-store and in-game commerce into viral gaming communities. Based on this unique partnership, publishers now will be able to merchandise expansion packs or sequels, run viral marketing programs, use a common wallet across games to support micro-transactions and sell third-party content.