Pepsi is so on board with using games as marketing tools, check this out...
As part of its successful 2009 Footvolley campaign, Pepsi has today announced the launch of a gripping and interactive online game that allows users to compete as their favourite football stars. Developed in collaboration with Three Melons, a leading game studio in Latin America, New York advertising agency Safari Sundays and Brazilian game developers Aquiris, Pepsi Footvolley allows gamers to compete on the beach in this fast-paced and action packed game.
Pepsi Footvolley, www.pepsifootball.com/game/, models a beach side Footvolley match combining the field rules of volleyball and the touch rules of football. Renowned around the world as a skilful and tactical sport, Pepsi Footvolley incorporates clever game play that puts any experienced gamers’ skills to the test, creating an exciting and challenging online experience.
With the use of Unity 3D engine technology, each of the six global football stars, whom fans can pick from to play as, have a realistic look and feel, appealing to the huge online gaming communities. The sleek and smooth styling of the game creates hours of enjoyment and compelling game play for any sporting fan.
What’s more, at pepsifootball.com, visitors can watch the global Footvolley ad, view profiles of the Pepsi footballers and view tips and demonstrations from the stars themselves on how to play Footvolley.
