Activision Publishing is set to revolutionise the racing genre with the debut of Bizarre Creations’ newest project, Blur - the ultimate wheel-to-wheel racing action experience.

The game drops players into heart-pumping, electrified racing action with 20 cars on a track all targeting the finish line and battling each other as they trade paint and collect intense power-ups, including the ability to blast other cars out of the way with huge bursts of energy, boost their speed, and more.

While controlling photo realistic cars, gamers can use offensive and defensive attacks as they battle for the lead and careen through real-world track locations ranging from L.A. and San Francisco to the streets of Hackney, UK and the treacherous roads of Barcelona, Spain.

Beyond the action-packed racing filled with fast curves, sneaky alternate routes, hair-raising jumps and fully realised damage models that provide for spectacular crashes, Blur’s narrative is presented through Bizarre’s innovative new community-based interface, reaching far beyond the game itself. This unique story-driving social network evolves dynamically as players compete in different races, make new friends, rivals and fans, and connect with other racers both in-game and in real life.

Looking beyond Blur’s single player story, gamers can engage in competitive and team-based multiplayer races with up to 20 players online, or on a single console via 4-player split-screen. Bizarre is especially excited to introduce Blur’s original social gaming experience – custom groups, where anyone can create unique multiplayer modes based on their favourite ways to play the game. These new modes are immediately shared through Blur’s social network, expanding the game in ways that are only limited by the gaming community’s creativity.

Blur is planned for release this autumn for the Xbox 360, PS 3, and the PC.

For more information on Blur, please visit the official game web site located at: www.blurthegame.com.