InstantAction, the web-based gaming platform launching in 2008 and Live Gamer, the premier provider of the publisher-supported, secure platform for real money trading of virtual property today announced an exclusive partnership to bring commerce to the live action gaming community. Terms of the partnership were not disclosed.

The Live Gamer Exchange will provide real money trading (RMT) capabilities to the InstantAction.com platform, GarageGames and IAC’s recently announced initiative to deliver web-based video games to a global audience of core gamers.

"InstantAction.com is committed to bringing the highest quality graphics and innovative game play to the web browser for gamers around the world." said Josh Williams, CEO of GarageGames and InstantAction. "Adding the Live Gamer Exchange to our platform gives our gamers a fun, secure and fully sanctioned environment to safely trade virtual items accumulated in our games."

Live Gamers’ introduction of a fully legitimate real money trading platform has brought virtual item trading into the mainstream. Traditionally associated with massively multiplayer online games (MMOG), real money trading represents an estimated $1.8 billion(1) in real money exchanged annually among MMOG players and virtual world inhabitants who buy and sell the rights to in-game goods, services, and even characters. Now major media companies and entertainment brands are embracing Live Gamer as a new way for their customers to extend and enhance their game play experience.

"IAC has a compelling legacy of success in pioneering new transactional interactive businesses and is blazing the trail once again in the online games category with InstantAction.com," said Live Gamer co-founder and President, Andrew Schneider. "Live Gamer is proud to partner with InstantAction.com to ensure that its players have access to a safe and secure marketplace for real money trading on the interactive gaming network."