Major League Gaming (MLG), the professional videogame  league, today announced Dr Pepper as the official beverage sponsor for the 2008  MLG Pro Circuit. The cross-platform partnership includes the development of the  Dr Pepper Ultimate Gaming House and a co-branded online collegiate gaming championship. "Major League Gaming offers us an ideal opportunity to connect with the Dr Pepper consumer," said Jaxie Alt, director of marketing for Dr Pepper.  "We are excited  to provide Dr Pepper fans with such a unique opportunity in the gaming community and bring more to Major League Gaming by introducing the Dr Pepper Ultimate Gaming House and the Online Collegiate Gaming Championship."

The Dr Pepper Ultimate Gaming House is an exclusive experience that will offer gamers a chance to enjoy the best of what’s new at each of the 2008 MLG Pro Circuit tournaments.  The house will include various rooms designed by premier gaming publishers, tricked out with the latest in gaming technology, equipment and furniture.  In addition,  the Dr Pepper Ultimate Gaming House will host pro-gamers and high-profile entertainment and sports celebrities to play games alongside Dr Pepper fans, as well as sign autographs and take pictures.

MLG and Dr Pepper will also launch an online collegiate gaming championship this  Fall that will identify the best college gamers in the country.  The competition will feature popular video games, with players vying for the championship title and the chance to attend MLG’s Pro Circuit Championship event at the Dr Pepper Ultimate Gaming House.  The online competition will be available exclusively on mlgpro.com. "In less than 2 years, MLG has grown from a grass roots phenomenon into a major cross-platform media property spanning live events, TV and online," said Mike Sepso, chairman of Major League Gaming.  "Our sold-out live Pro-Circuit, our national TV programming, and millions of online fans have created the critical mass and credibility to help partners like Dr Pepper connect with young consumers in an authentic way."