Activision Getting Lalaloopsy with New Licensing Deal
No game announcements but now you’ll know who they’re coming from and the business model behind them along with the quality.
MGA Entertainment, the innovative toy company behind the highly successful line of Lalaloopsy collectible dolls, has granted Activision Publishing, the exclusive worldwide rights to develop, manufacture and distribute videogames based on the Lalaloopsy brand and characters. The agreement covers entertainment software products across multiple platforms such as handheld, console and connected platforms, as well as PC and mobile devices. The new Lalaloopsy videogames are expected to debut holiday of 2011.
Lalaloopsy fans can stay up-to-date on all the latest Lalaloopsy news by visiting the website, www.lalaloopsy.com