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Take-Two Interactive Software, Inc. (NASDAQ:TTWO) To Produce New WWE Game, Bioshock Gets Season Pass

Posted by Todor Pichurov, Feb 22, 2013 15:14

Take-Two Interactive Software, Inc. (NASDAQ:TTWO) recently announced that their newly acquired WWE video game license will be transformed into WWE 2K14. Take-Two acquired the rights to WWE games from bankrupt THQ, Inc. who worked on the wrestling games for a little more than a decade and developed them into a successful franchise.

TTWO division 2K Sports will be picking up work on the series as the most logical candidate, having served as publishers for the largely successful NBA 2Kxy series. This looks like good news as WWE was one of the most lamented series that slipped out of THQ's grasp and it looks like it has found a perfect new home, as both THQ and TTWO were excited about the deal. The new WWE games hardly have the potential to become some of the company's heaviest hitters but could add value to the company nonetheless.

Take-Two also announced work has begun on the downloadable content packs for their Bioshock Infinite. Players will have the opportunity to pre-order the three-piece DLC bundle on the game's release day – March 26. In keeping with what is quickly becoming an industry standard, TTWO will be selling the content season pass at a generous discount of about 30%. The practice of selling people a product that is nowhere near completion at an enticing discount seems to be working fine as a revenue source. TTWO previously used this model with Borderlands 2 and it was a success, raking in respectable digital revenue.

In early February TTWO surged on strong quarterly results ahead of estimates, exceeding consensus revenue by about $55 million. The stock has mostly managed to keep stable after the surge.

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