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Take-Two Interactive Software, Inc. (NASDAQ:TTWO) Squeezes 'BioShock Infinite' for Early Cash

Posted by Todor Pichurov, Mar 22, 2013 11:00

With four days left until Take-Two Interactive (NASDAQ:TTWO) conceptually-charged shooter 'BioShock Infinite' unlocks to worldwide audiences, the publisher is making increasingly large strides to convince everyone who has a PC to pre-purchase the game.

Pre-ordering 'BioShock Infinite' in these final days will land PC owners the original BioShock game as well as a free copy of late 2012 strategy smash hit 'XCOM: Enemy Unknown'. The addition of such a critically acclaimed, fairly recent game still selling for $50 to the pre-order bonus goodies is starting to make TTWO look a little desperate to generate as many early sales as possible.

Online retailers are trying to outbid each other with unique extra pre-order bonuses too, Valve's Steam store offering a number of free ingame items for Team Fortress 2, and Green Man Gaming dropping a third selectable free game with the purchase, giving customers ridiculously good value for their money.

After analysts were quoted saying that according to their estimations Infinite must have cost TTWO around $200 million to develop and advertise, the game's creative director Ken Levine stepped up to disprove such rumors in a Twitter post. A spokesperson contacted by GameSpot refused to come up with any specific numbers regarding the costs for the game.

TTWO pushing the newest incarnation of their most popular franchise - 'Grand Theft Auto 5', out of the Spring 2013 schedule and into an September release will probably do a lot of good things for 'BioShock Infinite'. The new carjacking capers GTA is set to offer would have almost certainly stolen the limelight from Infinite and hurt its sales.

While competitor Electronic Arts (NASDAQ:EA) is still trying to recover from the 8.3% plunge stock price took after CEO John Riccitiello announced his resignation, TTWO has been wading calmer waters in 2013. The price of TTWO shares has gone up almost 30% year-to-date, currently flat at $15.59 in early trading.

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