An enduring symbol of wealth and the frequent goal of treasure hunters, gold has been captivating mankind for centuries. Recently, this fascination hit a fever pitch when gold prices soared to a record $1,000 per ounce (breaking the record of $875 set in 1980).  All of the sudden, everyone from brokers on Wall Street to people trading in their old jewelry began experiencing modern day gold fever. This is the 21st century gold rush.

In one of this summer’s most anticipated videogames, Battlefield: Bad Company drops gamers behind enemy lines with a squad of renegade soldiers, the ‘B’ or Bad Company, who risk it all on a personal quest for gold. The game has gone gold and will hit the market on June 24 in North America and June 27 in Europe. Players can jump online to download the demo today on Xbox LIVE Marketplace and PLAYSTATION Store to get a taste of gold before the game hits retail shelves.

Below is additional information on the game:

Cinematic single-player experience – A deep single-player campaign loaded with dark humor follows a wayward band of ordinary soldiers who risk it all on a quest for revenge and personal gain

War, your way – Battlefield: Bad Company sandbox environments are fully destructible, meaning structures can be demolished down to its foundation. Gamers can shape the battlefield to match their play style – the possibilities are literally endless.
 
Genre-defining multiplayer Gold Rush mode – Support for 24 players online in a world designed to take full advantage of the game’s massively destructible environments featuring expansive maps that’ll keep players on the battlefield hours on end as they either defend their gold or destroy their enemies’ treasures.

New vehicles, weapons and toys – Land, air or sea, dozens of new tools are waiting for explosive experimentation. Battlefield: Bad Company gives gamers the building blocks to get creative and  usher in a new era of their own “Battlefield moments”

Frostbite game engine – DICE’s Frostbite game engine raises the bar for next-gen gaming, with stunning HD graphics that bring characters, vehicles, and environments to life like never before.

Free downloadable content – DICE will deliver the classic and highly-popular Battlefield Conquest Mode post-launch to continue the intense online multiplayer action.