Huh, I wonder if my old, dead PS2 is in this thing. London-based Pli Design Ltd (http://www.plidesign.co.uk) is launching its latest eco-friendly product, a chair made from 100% recycled games consoles. The launch takes place on Wednesday September 10, 2008 in London, at the HQ of Sony Computer Entertainment Europe.

It sure isn’t much to look at now is it?

The British manufactured ’Reee chair’ has a plastic seat and back made entirely from recycled PlayStation2 computer games consoles. Unlike most recycled plastics, which come from a variety of sources, the plastic in the Reee chair is entirely from a single source, making it the first of its kind in the country.

The Reee chair - which is available for the contract, education and domestic markets - was conceived at the annual Eden Project Suppliers conference in Cornwall, where the Pli team discussed the possibilities for reusing high-quality plastic from waste electronics products with other manufacturers, including Sony Computer Entertainment.

Each chair uses 2.4 kg of recycled plastic and the chair parts are designed to be disassembled at the end of their life and recycled again and again. The production of recycled plastic requires a fraction of the energy used for ’virgin’ plastic that comes straight from the oil barrel. And because the chair is also completely sourced and manufactured in the UK, it travels a fraction of the distance from factory to customer when compared to a chair made in Asia, all of which makes it highly attractive to furniture buyers who put environmental responsibility and sustainability on their list of ’must haves’.

Having originated the idea of producing a quality chair with a low carbon footprint, Pli brought in Sprout Design, a specialist sustainable design consultancy, to develop the finished product. With funding from London Remade, the London Development Agency’s waste and recycling initiative, Pli developed the original prototype into a production-ready model and the Reee chair went into full-scale production in July 2008.

The Reee chair will go on sale at the Eden Project’s visitor shop in Cornwall and through selected retailers and contract suppliers across the country in September. During the London Design Festival it will also be available to buy in Selfridges, London, in the Designersblock pop-up shop located on the 4th floor.

Now are they emptying a landfill to get those PS2s or are they catching them on the way? I wonder if the chair comes in black, silver AND pink... What’s with the 3 E’s? Because Asus did it now everyone must?