Microsoft and Xbox announced a unique initiative that will enable entertainment fans to see some of the most anticipated new movies before their theatrical release.

The “Xbox LIVE Film Club” will be delivering a number of sneak preview screenings to a select group of Xbox fans in an exclusive setting, giving them the chance to see brand new movie titles before anyone else.

Commenting on the new programme and the films lined up, James Houlton Xbox LIVE Marketing Manager, Microsoft UK said: “We’ve got some truly compelling blockbuster titles and HD content on our Xbox LIVE Video Store service, with recent smashes Cloverfield, Stardust, Beowulf, The Kite Runner and I Am Legend all resonating extremely well with our audience. Now with the launch of the “Xbox Film Club”, Xbox fans will be able to get the jump on their friends and see some of the biggest films of the year before anybody else.”

But it’s not just the lucky Xbox LIVE Film Club winners who get see great movies, as a raft of new films are being constantly added to LIVE Video Store. The past couple of weeks have seen the addition of No Country For Old Men,10,000BC,The Bucket List and crime classic Bullitt to name a few.

For more information on how to win the chance to get involved with the Xbox Film Club, head to www.xbox.com/filmclub

Here’s the live UK version, no US version online yet it seems. http://www.xbox.com/en-gb/live/filmclub