The newest edition to the the NBA Live family is now available at your nearest video game retailer. The game was one of the most anticipated sport games of the year after the successful E3 showing with the unveiling of the Dynamic DNA.

The Dynamic DNA, powered by Synergy Sports Technology, emulates the "live" NBA player. Three components of Dynamic DNA include; Player DNA that breaks down how a player scores, Team DNA that rates how the players on the floor play as a unit and Tendencies that refer to the percentage a player drives left, right or shoots from each spot on the floor. Synergy Sports Technology indexes each possession of every NBA game in real time, producing 100 times the amount of metadata available from other stats services and has performed more than 50 million data entry points in the last two years alone.

The title is available for the Xbox 360 and PS 3 for $59.99, PS 2 and PSP($29.99), and the Wii version titled NBA Live 09 All Play ($49.99). The game is rated for "E’ for Everyone and 3+ by PEGI. For more information, log onto www.easports.com/nbalive09.