An intricately woven title that one, but what does it all mean?

Running Pixel, a start-up mobile and pc casual game developer, is pleased to announce Crystal Crush an action puzzle with clear cross-platform attitudes. Designed around the idea of a simple game with strong mechanics, immediate controls and colourful graphics, Crystal Crush promises hours of fun to the mobile, PC and Xbox360 players.

This game is the first step of the Running Pixel’ philosophy. They trust in the power of casual games to penetrate different markets with brilliant results. Our intent is to catch every opportunity that the structural change in the gaming industry offers. Casual games are perfect tools to realize what they think will be the winner, cross platform gaming.

They wish to create original IP that fits well with gaming mass market demands. Games that anyone can download and play on his Pc, Xbox360 or mobile phone.

They want to do more with our concepts, where others offers, in the better case, a on-line playable demo, they will give an off-line extended playable. The player chooses the platform he prefers with discounts if he chooses more than a platform for the same game. This is possible cause they will release a game for all the platform they support at the same time.

To carry out this project and hit the target they realised “Sasquatch”, an exclusive development framework and a set of tools, designed to port any mobile game to the Windows and XBOX 360 platforms fast and easily and/or to rapid develop multi-platform games.

The Sasquatch technology allows our games to be platform neutral and capable to good perform on any platform they support, starting from a single concept with a minimum of changes and adding specific platform features and effects.

Each game Running Pixel creates from now on will have this multi-platform approach. Actually they support java mobile, Pc windows and Xbox360 and there are plans in act to extend the framework to support the Android, Iphone and Zune platforms.

Crystal Crush, to be released in November, is the first example of what Sasquatch can do. Four new games are actually in our pipeline and will be released between the end of the year and the first quarter of 2009.