Games giant Electronic Arts has announced it’s to enter the Wii Fit excercise game genre with the newly announced EA Sports Active.

Just one day after Deep Silver revealed plans for a Wii fitness game, EA has revealed its debut entry into the lucrative sector.

The game will not use the Wii Balance Board, however, but will instead operate by strapping the Wii Remote and Nunchuk to the player, as well as using the bundled resistance bands.

EA Sports president Peter Moore told Gamespot that his firm’s fitness game will take a different approach to the competition: "It’s a completely different fitness experience,” he stated. “There’s a different philosophy between the East and West about what fitness means, and Wii Fit does very well with some of what I’ll call the Eastern philosophy of fitness, which is balance and coordination. But you’re rarely in danger of breaking a sweat and getting your heart rate up. It’s just not intended for that.

“So we immediately started building the product with a view to having a condensed time period in which you can get your heart rate up. It will measure your calories burned. It will measure time as you’re doing things.”

EA has also signed up Oprah’s trainer in a bid to push the title in the US: "Bob Greene, who is Oprah’s trainer, is endorsing the game and is helping us build the game out,” Moore added. “He obviously will be a big link to that consumer, which is important to us, and we can talk about that in a moment. Then there’ll be regular iterations of software updates that might be sports specific, or it might be body part specific, like your lower body, your upper body.”