HMV today announced a new major consumer-aimed gaming expo and eSports event this summer in London.

Headlined by HMV and organised by UKeSA, the official governing body for competitive gaming in the UK, the event, billed ‘Game On! London’, will be staged at London’s famous Olympia Exhibition Centre between 20th – 21st June, 2009.

Game On! London will showcase the very latest games for all the major platforms and the most cutting-edge gaming technology.  The expo-event will also play host to the Dell XPS Premiership Season One finals, which will see the UK’s top eSports teams clash in what has become the most hotly contested gaming league ever.

An announcement regarding ticket availability and prices will be made shortly

“This event will reflect all that’s best in UK gaming – from the grass-roots enthusiast right through to the Premiership gaming elite, making HMV the ideal partner for us,” said Ray Mia, Chief Executive of UkeSA.  “We’re looking forward to a spectacular and really exciting Season One Final at Olympia in June.”

Gamers of all levels and ages can sign up online for the UkeSA Season Two leagues at www.enemydown.eu/content/ukesa2. The closing date for entries is midnight on 20th July 2009