Leading Russian games developer HeroCraft today announces the initiation of a strategic partnership with mobile content retail specialist End2End. HeroCraft’s substantial catalogue of games will be available to End2End for launch across their range of managed carrier portals worldwide.

Sales and Marketing Director for HeroCraft Alexey Sazonov commented “this is yet another important relationship for us to increase our distribution network with carriers globally. End2End have a fantastic working relationship with a great number of high profile carrier networks and we hope to bring HeroCraft’s unique brand of mobile gameplay to as many new consumers as possible” before adding “we continue to look for new distribution opportunities and have found an increased interest in our games in light of our recent success with multi-award winning titles High Speed 3D and Euro Fighter.”

"End2End’s mobile content strategy is to not only offer global AAA brands, but also cater for regional and local content in terms of language, culture and religion," said Sven Hålling, VP Content Retail at End2End. "HeroCraft’s ability to offer games in local languages such as Turkish made us decide to add their games to our portfolio."