More adult Wii games will be released by Sega despite lacklustre sales of titles such as MadWorld, according to the publisher’s Western COO and President Mike Hayes, who told Wired that the Wii’s massive user base makes it a lucrative market for adult games, and that he is currently looking into MadWorld’s poor sales.

“MadWorld sales were very disappointing, but was that to do with the platform? Was it that people didn’t like the art style? Or that people didn’t like the way the game played through? It could be many things, which we’re obviously researching,” said Hayes.

“It’s difficult because it was a critically acclaimed title; it was extreme but good. Sega would be extremely arrogant to have a title that didn’t do as well as we thought on a platform and then say, ’Those kind of games don’t sell on that platform’.

“We actually regard The Conduit as a success. We shipped 300,000 units, sold through half of those and now it’s at the point where it’s selling consistently at a time when Wii sales are generally depressed in the marketplace. So what does that tell you? We still kind of don’t know.

What we can say is that we’ll still do mature games for the Wii market because it has an install base of some 34 million in Europe and America. So even if you took half of those where they’re not into those core games, you’ve still got eight million consumers to go for.”