Accessories firm PDP is to become a games publisher after it announced details of its first title for release this fall.

Following the firm’s takeover of In2Games last year, it will now publish Squeeballs Party on DS, Wii and iPhone this Christmas, with further versions to follow in 2010.

PDP said it plans to promote the game with a ’huge TV campaign’ and it is also exploring the possibility of developing accessories, toys and a TV show based in the game.

“We think Squeeballs is the best motion party game to date on Wii,” said PDP’s VP of software development and publishing Harry Holmwood. “Needless to say it will be one of the most heavily promoted this Christmas.”

The publisher says it believes it can exploit game ideas more than other firms in the industry

“Squeeballs is a good illustration of the kind of stuff we can do that others can’t. We’re already working with developer Eiconic on the sequel, and are looking at other ways we can expand Squeeballs – be it toys, TV, accessories or other products.”

“We’re looking to leverage the unique combination of skills that PDP now has.”