Activision Publishing, Inc. has announced a brand new entry in its Rapala fishing franchise, Rapala: We Fish for Wii.

Slated for release on September 29, Rapala: We Fish is the first fishing title developed specifically for Wii, featuring over-the-top fun and action-packed fishing. The game is packaged with the Rapala fishing rod and reel peripheral, letting players cast it, crank it and set the hook!

“We’ve partnered with Rapala to develop a new type of fishing game that focuses on arcade style family fun for the Wii™,” said David Oxford, Activision Publishing. “Combining responsive controls with an action-packed, humorous direction, we have created a fishing game that’s unlike anything out there.”

Rapala: We Fish takes a “pick up and play”, comical approach to fishing. Featuring five different game modes, including co-op tournaments, 4 player split-screen and multiplayer modes, players can choose from five hilarious characters or play as their favorite Mii™. Players travel to eight locations around the world and compete in 24 tournament events. Battle over 50 wacky fish species, including enormous Legendary Lunkers, with the Rapala rod and reel peripheral for side-splitting fun!

In a unique twist, the fish themselves feature zany personalities and hilarious facial expressions that will make players chuckle as they race each other to be the first to catch them. Winning a tournament requires more than just fishing – you must race your boat in arcade-style competitions with power-ups and turbo speed boosts. But hurry - if a competitor knocks the fish out of your boat before you get to the safe harbor, you lose your prized catch!

“We love Activision’s fresh, colorful approach to Rapala: We Fish,” said Kelly Brockpahler, Rapala. “It doesn’t matter if you are a fisherman in real life, this game lets players of all ages and abilities have a ‘laugh out loud’ good time!”

For more information visit www.activision.com.