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Encore and PlayFirst Sign Exclusive Three-Year Retail Publishing Agreement for North America
Posted by Wade "TNT" Hinkle,

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Jan 30, 2008 19:43

Encore, a wholly owned subsidiary of Navarre Corporation, announced today that it has signed an exclusive three-year agreement with PlayFirst, Inc. to publish all-new PC and MAC software versions of its popular titles at retail in North America.

Diner Dash: Hometown Hero, the fourth title in the wildly popular Diner Dash series, will launch in April 2008 and will introduce the first multiplayer Diner Dash experience sold at retail. Diner Dash, PlayFirst’s flagship series, is a leading franchise brand in PC casual games.

Under the agreement Encore will also publish new versions of top PlayFirst brands including Chocolatier(R) and Wedding Dash(TM) as well as multiple brand extensions and new properties that have yet to launch on http://www.playfirst.com/. Additional titles included in the agreement are Dress Shop Hop(TM) and the highly anticipated sequel to the hit casual adventure game, Dream Chronicles(TM), which launches next month on http://www.playfirst.com/.

Jill Griffin, President of Encore, said, "As a leader in Family Entertainment publishing, we have been actively sourcing AAA brands to augment our robust portfolio. The PlayFirst brands are highly recognized properties and are in perfect alignment with our growth strategy in entertainment."

"PlayFirst is committed to delivering on the original promise of casual games: bringing the fun of gaming entertainment to everyone," said John Welch, CEO and President of PlayFirst. "With Encore as our partner, we will expand the retail presence of our portfolio, reaching more of our game playing audience -- including those who may not have access to the Internet or who prefer to purchase games at their favorite retail store."

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