Those whose purchase Blur from Kmart or Sears will unlock a chromed out BMW Series 1 to race out of the gate.

From the makers of the Project Gotham franchise, the frenetic arcade racer Blur hits store shelves onTuesday, May 25. Blur integrates an innovative look at social media and multiplayer gameplay.  Beautifully rendered in a brilliant blend of florescent power ups and realistic car designs, Blur is controlled chaos at its finest.

The developer Bizarre Creations seems to have sets its sights on creating a "grown up" version of kart racing through allowing twenty players to compete online or up to four player local split screen while including a host of power ups from homing missiles to area of affect weapons. The multiplayer experience in particular would set Princess Peach’s hair on fire. The sense of speed is highlighted perfectly by the excellent control scheme the game offers which almost seems impossible to cope with due to the surrounding mayhem that is constantly on display. Also, in an excellent design step, Blur will feature the ability to tweet your current status and race times while also challenging your friends and rivals to various challenges. The "here and now" functionality of the title is a wonderful step forward in social gameplay.

In short, Blur is definitely a fascinating look into the arcade racing genre and will bring a unique style and gameplay philosophy to the market next week when it finally releases to the public.

Blur ships on May 25^th for Xbox 360, PS3 and PC.