Walmart has introduced Gamecenter (www.walmart.com/gamecenter), a new online destination that combines special savings on the latest video games with first-look exclusives and previews. Of course, with their penchant for censoring content or not selling certain items because of content you might not find the game you’re looking for.

To kick-off the launch, Walmart is offering a $50.00 eGift Card to customers that pre-order three or more of the year’s upcoming titles (e.g., Medal of Honor, Assassin’s Creed: Brotherhood, Fallout: New Vegas and more).  In addition, all video games can now also be shipped for just 97 cents each.

Each month Walmart Gamecenter features exclusive content and special offers along with the latest games. Two of this month’s featured Gamecenter titles include:

UFC Undisputed 2010 with bonus gift card and exclusive content

·         Features a bonus $10 eGift card with pre-orders and exclusive footage of game developer interviews filmed at the UFC Training Facility in Las Vegas, NV, as well as interviews from UFC athletes Forrest Griffin and Antonio Rodrigo Nogueira. 

 Split Second featuring exclusive content

·         Features exclusive game play footage, trailers and in-depth interviews with the development team behind the explosive and highly successful racing game.

NCAA Football 11 with bonus eGift Card and exclusive content

·         Features a bonus $10 eGift Card with preorders and an exclusive never-before-seen game trailer for NCAA Football 11.

Toy Story 3: The Video Game with exclusive content

·         Exclusive version of Toy Story 3: The Video Game features four in-game theme packs which can be used for “Toy Box mode,” a special game within the video game. In addition, select Toy Story 3 products sold in Walmart stores and online at Walmart.com include special cards with codes to unlock exclusive add-ons within the Toy Story 3 video game.

 Customers can easily upgrade their video game collection through Walmart’s online Trade-In program, which allows customers to trade in their used video games and earn Walmart prepaid Visa cards in return at http://walmart.gazelle.com. Used gaming consoles as well as video games are eligible for trade-in. Walmart Gamecenter is co-sponsored through a media partnership with Unilever. More information is available at http://www.walmart.com/gamecenter.

Interesting that they are accepting trade-ins. I wonder if they will also begin selling used games. It seems almost anti-WalMart to me.

I went to Gazelle and did some checking. The site says it would give $104 for a Nintendo Wii with all of the original items and the box in perfect working condition. Meanwhile, an Xbox 360 Premium with 20GB Pro only nets you $81 and an 80GB PS3 $149.

Now remember any trade-in gets you a card you have to use at Walmart.