Activision Blizzard, Inc. (Nasdaq: ATVI) announced today that marketing and advertising industry veteran Eric Hirshberg has been named Chief Executive Officer of Activision Publishing, effective September 7, 2010.

In this role, Hirshberg will oversee Activision Publishing’s operational management including its studio, product development functions and consumer marketing activities. He will assume the position from Mike Griffith who was promoted to Vice Chairman of Activision Blizzard and Hirshberg will report to Thomas Tippl, Chief Operating Officer of Activision Blizzard.

Hirshberg joins Activision from Deutsch LA, a full-service integrated marketing and advertising agency with more than a billion dollars in billings, where he most recently served as Chief Executive Officer and Chief Creative Officer. During his 13 years leading the company, Hirshberg was responsible for building the Deutsch LA office into one of the most prominent and respected creative firms in the country with a reputation for creating noteworthy multimedia creative campaigns that have delivered great marketplace results, and are often adopted into popular culture.

Hirshberg was inducted into the American Advertising Federation’s Hall of Achievement in 2007, and was named the WSAAA Leader of the Year in 2002 and 2006. In addition to his award-winning work for his clients, his creative vision has been tapped by everyone from rock stars to presidential candidates. He also brings to Activision an intimate understanding of the video game industry through his experience creating award-winning campaigns for Sony’s PlayStation 3.

Headquartered in Santa Monica, California, Activision Blizzard, Inc. is a worldwide online, PC, console and handheld game publisher with leading positions across every major category of the rapidly growing interactive entertainment software industry.

Activision Blizzard maintains operations in the U.S.,

Canada

, the

United Kingdom

,

France

,

Germany

,

Ireland

,

Italy

,

Sweden

,

Spain

,

Norway

,

Denmark

,

the Netherlands

,

Australia

,

South Korea

,

China

, and the region of

Taiwan

. More information about Activision Blizzard and its products can be found on the company’s website,

www.activisionblizzard.com