Cancer of any kind sucks. Breast cancer is no exception. It’s cool to see a company like Sanrio Digital taking an active interest in other people’s lives by offering products in their (very cool) Hello Kitty Online game.
"Nearly two million women and men are diagnosed with breast cancer each year," said Robert Ferrari, vice president of publishing and business development, Sanrio Digital. "Our new 
virtual items in Hello Kitty Online are designed to encourage our community to fight back by donating to Susan G. Komen for the Cure, a trusted partner and global leader of the fight against breast cancer movement."
Hello Kitty Online, the official massively multiplayer game of Hello Kitty and friends, is offering players the opportunity to purchase limited edition items to support breast cancer research and awareness year-round. 100% of the proceeds from the in-game items will be donated to the Massachusetts Affiliate of Susan G. Komen for the Cure in support of nationwide funding for breast cancer awareness and research.
"We are extremely thankful for the support we receive from organizations like Sanrio Digital," said Lysa Wilkins, relationship development manager, Massachusetts Affiliate of Susan G. Komen for the Cure. "We are able to raise funds to support breast cancer research, education, screening and treatment in our local communities because of supporters like Sanrio Digital and their commitment to the fight to end breast cancer."
Priced at 240 Sanrio Cash Points ($3.00 USD) each, the Breast Cancer Awareness virtual Ribbon Awareness Tee and Ribbon Research Wand are part of Sanrio Digital’s on-going campaign to raise awareness and funds for important issues world-wide. The items can also be purchased together in the Research and Awareness Bundle, for 390 Sanrio Cash Points ($4.88 USD).
Important facts about breast cancer:
- One in eight women in the U.S. will be diagnosed with breast cancer in her lifetime
- The five-year survival rate for breast cancer, when caught early, is now 98%
- Susan G. Komen for the Cure is the global leader in funding life-saving breast cancer research
- Komen-funded research has touched every major breast cancer advance of the past 27 years
- There are about 2.5 million breast cancer survivors alive in the U.S. today.
The items are available in-game permanently, beginning today. http://www.hellokittyonline.com/
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