NCsoft Corporation, the world’s leading developer and publisher of online computer games, announces the promotion of Lisa Bell-Cabrera to the position of vice president of sales for the company’s North American business.

Bell-Cabrera is a long-time veteran of the games industry and has been working as national sales manager at NCsoft since 2005. In her new position, she’ll be overseeing strategic sales initiatives across multiple sales channels in North and South America.

Prior to her time at NCsoft, Bell-Cabrera served as vice president of sales at Atari, director of sales at GT Interactive and director of market development at Go Daddy. 

“This is my dream job,” said Bell-Cabrera. “The online gaming industry is moving at an incredible pace these days and keeping up with how our customers make their purchase decisions requires a willingness to try new things. That’s what NCsoft is all about. There couldn’t be a better opportunity in this business.”

“I couldn’t be more pleased with Lisa’s performance here at NCsoft,” said Chris Chung, president of NCsoft North America. “She has a great track record in strengthening our relationships with our retail partners. Also, I’m confident in her ability to lead the effort to grow digital distribution, international sales and affiliate label business within our organization. With her experience in the gaming industry and her long-standing relationships with key partners, this is a perfect match for NCsoft.”