New York, USA (August 28, 2007) As a step in the strategy to become the world leading publisher and distributor of PC games, Paradox Interactive announced today their latest recruitment, Reena Miranda and Martin Sirc. As former colleagues with key positions at the worldwide publisher Atari, the duo contributes with impressive experiences from the industry.

Ms Miranda, previous Director of Product Acquisition & Third Party at Atari Inc, will lead the sales and marketing activities in the US market. Mr Sirc, former Managing Director at Atari Nordic, will develop and lead the company’s growing subsidiary Paradox Scandinavian Distribution.

"We are thrilled to welcome Reena and Martin to our team. They represent exactly what we have been looking for and we feel confident having them onboard when moving forward with our strategy", commented Theodore Bergqvist, CEO at Paradox Interactive.