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DIRECTV and Blizzard Entertainment Announce Promotional Partnership
Posted by Wade, 290 days ago 08/29/2007

DIRECTV, Inc., the exclusive distributor of the Championship Gaming Series™ (CGS) in the U.S., and Blizzard Entertainment® are offering the world’s most popular, massively multiplayer online role-playing game, World of Warcraft®, to new DIRECTV customers across the country.

Available now through Nov. 30, 2007, new customers who sign up for DIRECTV through 1-800-283-2778 (Promo Code “57417 NEW”) will receive 11 months of free World of Warcraft game time (worth approximately $150 if purchased separately). New DIRECTV customers who are not current World of Warcraft players will be able to download a trial copy of the game, upgrade that to a full version at no cost, and also receive 11 months of free World of Warcraft game time.

“DIRECTV entered the professional gaming market last year when we introduced the CGS to our more than 16 million customers nationwide,” said Steven Roberts, senior vice president, New Media and Business Development, DIRECTV, Inc. “World of Warcraft’s popularity and large player base made it a natural choice for DIRECTV to partner with Blizzard and we are excited to offer both products to die-hard TV/gaming fans. DIRECTV is the home of professional gaming on television. The inclusion of World of Warcraft as part of the CGS makes this partnership that much more exciting.”

“Being able to enjoy World of Warcraft at no subscription cost for almost an entire year is a great value,” said Paul Sams, chief operating officer of Blizzard Entertainment. “We’re glad we were able to work with DIRECTV to make this offer available to players.”

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