Award-winning mobile media company Player X is the only mobile company that has been selected as a Finalist of the Red Herring 100 Global Award.

The Red Herring editorial team deploys a detailed process to whittle down a pool of 600 eligible, promising companies. Evaluations are made on quantitative and qualitative criteria, such as financial performance, innovation, management, global strategy, and ecosystem integration.

Red Herring 100 winners and finalists from North America, Europe and Asia of the last three years are eligible for this coveted award.

“We are understandably honoured to receive the Red Herring 100 Global recognition. This is a great start to 2009 and augurs well for the rest of the year,” said Tony Pearce, Player X CEO.

The news follows the inclusion of Player X in the recent 2008 Mediatech 100 list and the company’s successful launch of its 100% Mobile portal on the O2 UK network.

The finalists, elite executives and venture capital leaders will celebrate the Top 100 Privately Held Companies from around the world in San Diego from January 14-16th, 2009.