Alawar Entertainment, a leading publisher of casual games, and NewEdge, a renowned developer and publisher of Java games, today announced the creation of Alawar NewEdge Mobile, a new company that will specialize in the publication and distribution of games for mobile phones. Olga Znamenskaya, commercial director for NewEdge, has become the CEO of Alawar NewEdge. The ownership structure of the company has not changed.
According to marketing intelligence firm iSuppli Corporation, the market for premium mobile content will exceed $44 billion in 2011. The premium mobile content market is expected to reach $20 billion this year. Digital images, the top mobile content product in 2006, will fall to fourth place in 2011. Music downloads, mobile games, ringtunes, and streaming and on-demand video are destined to become the dominant mobile content categories According to a report by information technology research company Gartner, the worldwide revenue from selling mobile games will rise 50% in 2007 to $4.3 billion, up from $2.9 billion in 2006. In 2011, the market will reach $9.6 billion.
As a result of the deal, NewEdge, which previously developed and published games for wireless handsets, will focus on making games. The publication and distribution of mobile content will become the domain of Alawar NewEdge Mobile, which will act as the exclusive publisher of titles developed by NewEdge.
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