AvatarLabs, one of Hollywood’s leading online marketing agencies, specializing in the creation of online rich media, sites and original branded digital content, announced today the U.S. launch of the "Monsters vs. Aliens" iPhone and iPod Touch application on Apple’s App Store in support of the upcoming theatrical release from DreamWorks Animation SKG, Inc. Rex Cook, Executive Creative Director/Founder, AvatarLabs, made the announcement.

There are two versions of the app available now on the Apple App Store. The LITE version is a free download that allows users to learn more about the film, watch videos, view downloadable film stills and find show times at nearby theaters. There is also a special interactive sneak peek of one of the film’s Monsters: B.O.B., the indestructible gelatinous mass hidden from the public eye by the government.

"’B.O.B.’ is one of our favorite characters from the film," says Mr. Cook, "so we jumped at the chance to feature him in the app. He’s funny and gelatinous, which makes him exciting to animate, and perfect to play with for kids of all ages."

Users can also purchase the FULL app to receive a B.O.B. Bundle suite of activities, including:

A soundboard with over 30 B.O.B. Blurbs
More ways to play with B.O.B. - from swiping and poking to "eye-popping" experiences
Containment Center-tainment featuring "B.O.B. Says" and "Monster Match" (with unique character cards and additional B.O.B. sound clips)
4 levels of B.O.B.’s favorite game: "52 Pickup"

The B.O.B. apps are designed to take advantage of Apple’s innovative Multi-Touch user interface and accelerometer, including tapping, tilting and shaking the device.

The free "Monsters vs Aliens" B.O.B. app and the "Monsters vs Aliens" B.O.B. Bundle for sale at $1.99 are both available from Apple’s App Store on iPhone and iPod touch or at http://www.apple.com/iphone/appstore/