This weekend in Le Mans, Sarthe, France, the world’s best drivers and their finely tuned race cars will compete in the oldest and most prestigious endurance race in the world, at the 24 Hours of Le Mans.

To celebrate the 77th 24 Hours of Le Mans, Xbox 360 has partnered with Peugeot Sport to host a press event at the Le Mans circuit together with Peugeot Sport’s top driver, Stéphane Sarrazin. The event, held in Peugeot Sport’s Hospitality at Le Raccordement announces the debut of the famed Le Mans Le Sarthe and Bugatti circuits as well as a new multi-class racing mode, all to be included in “Forza Motorsport 3”, when the game launches exclusively on Xbox 360 in October. A consultant to developer Turn 10 on the re-creation of the track for Forza Motorsport 3, Stéphane took some laps on the in-game version of LeMans with press prior to joining his Peugeot 908 teammates to prepare for Saturday’s race.

In the true spirit of motorsport, no “Forza Motorsport 3” experience is complete without the inclusion of the finely tuned and highly engineered racing machines designed by the world’s most prestigious racing teams. To that end, Xbox 360 also announces at Le Mans the first set of more than 100 race cars that will be featured in the game. For the first time in Forza Motorsport history, fans will be able to get into the cockpit of some of the world’s most famous race cars including the Peugeot Sport 908, the Audi FSI Champion Racing R8 and the Ferrari MOMO Doran Racing F333 SP. With the best graphics and most realistically performing cars in gaming, “Forza Motorsport 3’ will let racing fans worldwide live out their love of motorsport like never before.

In the U.S. this weekend, Xbox 360 and Audi North America invite motorsport fans and media to the Audi Forum New York City for a host of activities celebrating Le Mans. Among them, Xbox 360 and Audi North America are hosting the AXF-24 Audi-Forza Challenge where nine of North America’s top “Forza” drivers as determined by rankings on Xbox LIVE will compete in a simulated 24-hour endurance competition complete with regular pit stops to refuel and replenish as that challenge themselves and each other on the just debuted Le Mans Le Sarthe circuit in "Forza Motorsport 3." The competition runs concurrent to the actual race in France with gamers being split into three teams of three drivers, just like Le Mans racing teams then compete to win an all-expenses paid trip for them and a guest to the 2010 24 Hours of Le Mans race hosted by Audi. Other activities for media and guests include taking their own turns on Lemans in the Forza Motorsport 3 racing pod, witness pit stop demonstrations featuring the real-world Audi R8 and R10 Le Mans race cars as well as view a live broadcast of the race from France. For more info or to register to attend the events taking place at the Audi Forum New York in Manhattan, visit http://audiexp.com/axf24.html