Games Marketing Get MI6 Awards

This is like the marketing industry patting itself on the back, but it’s Saturday and you might find it interesting, though that’s unlikely.

MI6, the association dedicated to the success of marketing, promotion and advertising professionals in the interactive entertainment community, wrapped its annual MI6 Game Marketing Conference and Awards Show last night. The conference featured a wide array of leading industry luminaries including EA’s Peter Moore, THQ’s Danny Bilson and Microsoft’s Kudo Tsunoda. Celebrating the industry’s best creative marketing, last night’s MI6 Awards Show ceremony was hosted by comedian Amy Schumer. Collectively, Microsoft and its agency partners, AKQA, Midnight Oil/La Graphico and Origin LLC, took a total of 13 gold awards for outstanding marketing work for Alan Wake, Halo Reach and Kinect. Ubisoft was also a big winner with seven gold awards garnered for its marketing work for Just Dance and Assassin’s Creed Brotherhood.

In addition to the Marketing Team of the Year win by Microsoft, The Ant Farm took home the coveted MI6 Agency of the Year award, while Spike/GT was named MI6 Media Partner of the Year.

The complete 2011 MI6 Game Marketing Awards Winners list can be found on the MI6 website at: http://www.promaxbda.org/mi6/awards/winners.aspx