Re:creation today announced that it is to feature jOG for Wii on its stand at Toy Fair 2009, the product’s first public appearance in Europe after a highly successful recent debut at CES in Las Vegas. Designed and manufactured by New Concept Gaming, a company dedicated to the development and sale of ground breaking products bridging the video game and health and fitness industries, jOG for Wii will be available for customers to try for themselves at Toy Fair 2009, 28th to 31st January 2009, Excel London.

Releasing in April 2009 for the Nintendo Wii games console, jOG utilises lower body motion sensor technology to measure your steps and translate them to movement in game, not only making gaming a more immersive experience, but also giving a gentle workout, contributing to the recommended 10,000 steps per day. Research from John Moores University shows that converting seated video gaming on the Nintendo Wii into exergaming via the introduction of the jOG system more than tripled energy expenditure and increased heart rate by 40% in young adults.

“We are pleased to be able to offer the trade an opportunity to see – and experience – jOG in action for themselves,” commented New Concept Gaming’s Managing Director, Brendan Ludden. “As well as clear health benefits backed up by independent research, jOG is great fun to play with, and Toy Fair gives us a great opportunity to demonstrate this.”

Seth Bishop, Deputy Managing Director at re:creation added “We’ve had an excellent reaction from the trade to date, and jOG forms an important part of our company’s long term strategy in the gaming peripheral market. Toy Fair 2009 is a milestone for jOG and we’re looking forward to bringing it to market in April.”

jOG for the Nintendo Wii will be available from April 2009 priced around £19.99.