EA: ’Portable Games Hardware Now Outnumbers Consoles By 2-to-1’
Posted by gamer28, Aug 28, 2009 08:22
Electronic Arts officer Rich Hilleman has told a conference in the UK that portable gaming hardware now outnumbers consoles by 2 to 1.
Noting the success of the DS, PSP and iPhone, Hilleman slammed the price of producing console games has rocketed, with marketing costing up to three times more than the development of a title.
The EA chief also said although the firm makes $35 on a $60 video game, it needs to sell 1.1 million copes to break even. And with piracy and second sales at a high, new games have just six weeks to sell.
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